Vicious Curl was founded with a simple objective in mind: determination for creating high quality, high-performing hair care products exclusively for curly hair. With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.
We know what it’s like to live in a world that believes only straight hair can have fun. We get the frustration of not knowing which product work best to cleanse, moisturize and shape your curls. We know the ABC’s and 123’s from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.