Our Story – viciouscurl

CURLY HAIRCARE
WITH AN ATTITUDE

CURLY HAIRCARE
WITH AN ATTITUDE

CURL HAIRCARE
WITH AN ATTITUDE

Vicious Curl was founded with a simple objective in mind: determination for creating high quality, high-performing hair care products exclusively for curly hair.

With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.

Vicious Curl was founded with a simple objective in mind: determination for creating high quality, high-performing hair care products exclusively for curly hair.

With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.

Vicious Curl was founded with a simple objective in mind: determination for creating high quality, high-performing hair care products exclusively for curly hair.

With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.

We know what it’s like to live in a world that believes only straight hair can have fun. We get the frustration of not knowing which product work best to cleanse, moisturize and shape your curls. We know the ABC’s and 123’s from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

We know what it’s like to live in a world that believes only straight hair can have fun. We get the frustration of not knowing which product work best to cleanse, moisturize and shape your curls. We know the ABC’s and 123’s from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

HEALTHY HAIR
AND SCALP

Crafted with a hand-selected batch of superfruit botanicals and other natural ingredients, our antioxidant-packed products protect the scalp and hair for bouncy curls that shine.

UNAPOLOGETICALLY
REAL

Whether you're a passionate pro or have been struggling through the tangle at home, our texture-smart stylists are here to bring you product knowledge, how-tos, and inspiration so you can keep it real and live fearlessly curly.

SELF
EXPRESSION

A call to curly-girls everywhere, we invite you to be bold, be daring, be free, be irreverent, be confident, and best of all, be your naturally curly self.

HEALTHY HAIR AND SCALP

Crafted with a hand-selected batch of superfruit botanicals and other natural ingredients, our antioxidant-packed products protect the scalp and hair for bouncy curls that shine.

UNAPOLOGETICALLY REAL

Whether you're a passionate pro or have been struggling through the tangle at home, our texture-smart stylists are here to bring you product knowledge, how-tos, and inspiration so you can keep it real and live fearlessly curly.

SELF EXPRESSION

A call to curly-girls everywhere, we invite you to be bold, be daring, be free, be irreverent, be confident, and best of all, be your naturally curly self.

HEALTHY HAIR
AND SCALP

Crafted with a hand-selected batch of superfruit botanicals and other natural ingredients, our antioxidant-packed products protect the scalp and hair for bouncy curls that shine.

UNAPOLOGETICALLY
REAL

Whether you're a passionate pro or have been struggling through the tangle at home, our texture-smart stylists are here to bring you product knowledge, how-tos, and inspiration so you can keep it real and live fearlessly curly.

SELF
EXPRESSION

A call to curly-girls everywhere, we invite you to be bold, be daring, be free, be irreverent, be confident, and best of all, be your naturally curly self.

Cruelty Free
Paraben Free
Cruelty Free
Paraben Free