Our Story – viciouscurl

INNER CIRCLE
AFFILIATE

INNER CIRCLE
AFFILIATE

CURLY HAIRCARE WITH AN ATTITUDE

Vicious Curl was founded with a simple objective in mind: determination for creating high quality, high-performing hair care products exclusively for curly hair. With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly-haired women in mind.

We know what it’s like to live in a world that believes only straight hair can have fun. We get the frustration of not knowing which product work best to cleanse, moisturize and shape your curls. We know the ABC’s and 123’s from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

YOU SAY "UNRULY."
WE KNOW WE RULE.
YOU SAY "UNTAMED."
WE SAY, EXACTLY.
LET'S GET SOMETHING STRAIGHT:

THERE'S A NEW CURL ORDER.

In today's society, your hairstyle can help define and represent your personality.

Vicious Curl brings out your inner curly girl with confidence and pride, accompanied by salon-level results captured at home. We invite you to be bold, be daring, be free, be irreverent, be confident and best of all, be your naturally curly self.  

In today's society, your hairstyle can help define and represent your personality.

Vicious Curl brings out your inner curly girl with confidence and pride, accompanied by salon-level results captured at home. We invite you to be bold, be daring, be free, be irreverent, be confident and best of all, be your naturally curly self.  

HEALTHY HAIR & SCALP

Created with a hand-selected batch of superfruit botanicals and other natural ingredients, our products are packed with antioxidants and weightless moisture. As free radicals try to attack our hair and scalp, the shield formed from antioxidants deflects the damage and protects curls from anything that could put a damper on their day. These superfruit botanicals work double-time tending to the wounded cells to repair and revive them. All that’s left is healthy hair and a healthy scalp environment, free from buildup. With our frizz-fighting and nourishing ingredients that close the cuticle and lock in moisture, hair can stay bouncy and hydrated for all-day vicious curls.

SELF EXPRESSION

We understand that in today’s society, your hairstyle can help define and represent your personality. Vicious Curl helps bring out your inner curly girl with confidence and pride, achieved through salon level results created at home. We invite you to be bold, be daring, be free, be irreverent, be confident, and best of all, be your naturally curly self.

UNAPOLOGETCALLY REAL

Any brand can make hair look beautiful in a professional photo studio but how does it look in real life? At Vicious Curl we strive to ‘keep it real.’ Leveraging the know-how and experience working with natural curls, our expert stylistdeveloped products help maintain curl integrity so you can keep living boldly with beautifully unpredictable hair. We understand that your hair tells a story; we can help with the details. Styling curly hair can be difficult and daunting, but with a little patience and assistance from our pros and products, we know you can master your signature style. Our texture-smart stylists, and reallife curly girls are bringing you product knowledge, how-tos, and inspiration to make your styling process a breeze.

Empowered by choice and driven by self-expression, our Vicious girl is not just one thing; she's many.

When you become a Vicious Curl affiliate, you'll receive a 20% commission for every purchase your followers make using your link. Your Curls will have a new attitude, so why not share your new-found attitude and earn money at the same time?!  

Empowered by choice and driven by self-expression, our Vicious girl is not just one thing; she's many.

When you become a Vicious Curl affiliate, you'll receive a 20% commission for every purchase your followers make using your link. Your Curls will have a new attitude, so why not share your new-found attitude and earn money at the same time?!  

REAL SCIENCE. TRUE BEAUTY.