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Curly Haircare Brand With An Attitude.

Empowered by choice and driven by self-expression, our vicious girl is not just one thing, she's many.

Gravity is a
Curl Killer.

Your curls deserve this. Our blend of Superfruit Botanicals gives you weightless protection all day.

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Real Science. True Beauty.

Vicious Curl haircare products are made exclusively for curly hair.

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CURLY HAIR

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Treat yourself to the best-selling
Anti-Gravity Styling Cream

Your curls deserve this. Our groundbreaking formula gives you weightless hydration all day.

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Curls on Lock. Be a Vicious Girl.

We've created a curly hair product that encourages curls, girls, to be vicious about owning their curls.

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