Curly Haircare Brand With An Attitude.

Empowered by choice and driven by self-expression, our vicious girl is not just one thing, she's many.

Gravity is a
Curl Killer.

Your curls deserve this. Our blend of Superfruit Botanicals gives you weightless protection all day.

Shop all

Real Science. True Beauty.

Vicious Curl haircare products are made exclusively for curly hair.

Learn More

HIGH QUALITY
HIGH PERFORMING

HAIRCARE PRODUCTS
EXCLUSIVELY FOR
CURLY HAIR

VIEW ALL

YOU SAY "UNRULY."
WE KNOW WE RULE.
YOU SAY "UNTAMED."
WE SAY, EXACTLY.
Let's get something straight:

THERE'S A NEW CURL ORDER

Image slide

New Arrivals collection

Integer sagittis, tellus ac venenatis venenatis, ipsum ligula auctor lectus, suscipit velit
quam quis turpis. Fusce scelerisque aliquet commodo.

Treat yourself to the best-selling
Anti-Gravity Styling Cream

Your curls deserve this. Our groundbreaking formula gives you weightless hydration all day.

SHOP NOW


Curls on Lock. Be a Vicious Girl.

We've created a curly hair product that encourages curls, girls, to be vicious about owning their curls.

VIEW ALL