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Curly Haircare Brand With An Attitude.

Empowered by choice and driven by self-expression, our vicious girl is not just one thing, she's many.

Gravity is a
Curl Killer.

Your curls deserve this. Our blend of Superfruit Botanicals gives you weightless protection all day.

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Real Science. True Beauty.

Vicious Curl haircare products are made exclusively for curly hair.

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HIGH QUALITY
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HAIRCARE PRODUCTS
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YOU SAY "UNRULY."
WE KNOW WE RULE.
YOU SAY "UNTAMED."
WE SAY, EXACTLY.
Let's get something straight:

THERE'S A NEW CURL ORDER

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New Arrivals collection

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Treat yourself to the best-selling
Anti-Gravity Styling Cream

Your curls deserve this. Our groundbreaking formula gives you weightless hydration all day.

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Curls on Lock. Be a Vicious Girl.

We've created a curly hair product that encourages curls, girls, to be vicious about owning their curls.

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