Why we made
Vicious Curl

Vicious Curl was founded with a simple objective in mind: determination for high-quality, high-performing hair care products exclusively for curly hair. With leading experience in the hair care industry for 30 years, Joel Warren learned what to look for in products, techniques and tools to correctly work with your natural curl. Through this insight, he brought a visionary outlook to a line of products specifically formulated with curly women in mind.


We know what it's like to exist in a world that believe only straight hair can have fun. We get the frustration of not knowing which product work best to cleanse, moisturize and shape your curls. We know the ABC's and 123's from 3S to 4C and developed an elevated curly care line to control your curls with the best ingredients in the market.

Top review

Made a huge difference in my curls, super bouncy and my scalp finally felt clean without being super dry and breakable. The best my curls have looked especially since I recently bleached my hair. Would recommend.

— Tatum

With care
for you

Cruelty Free
USA Made
  • NoDrying Alcohol

  • Non-water soluble silicones Free

  • Paraben Free

  • SLS/SLES Sulfate Free

  • NonGMO

We use the magic
of nature

Vicious Curl takes great pride in sustainably sourcing the highest quality clean & natural ingredients to provide the very best products for the health of your hair & scalp.

Key Ingredients

Green Tea

Green tea extract has shown good skin barrier function and retention, which can enable it to serve as a viable skincare ingredient for providing antioxidant protection and moisturizing properties.

— 01

Acai

Acai berries can help seal water into your hair and keep your scalp conditioned. This is especially great for people who struggle with scalp itchiness or rednesseczema or psoriasis. Acai can also make your hair appear shinier and softer.

— 02

Goji

Goji berries provide multidimensional care for your hair including the locks and scalp. Goji berries are rich in vitamin A, C and zinc that benefit the scalp and encourage hair growth plus control excessive hair fall.

— 03

Rosemary

Beyond stimulating hair growth, rosemary essential oil is used to prevent premature graying and dandruff. It may also help dry or itchy scalp.

— 04

Hydrolyzed Soy Protein

Hydrolyzed Soy Protein is a water soluble protein derived from soy that will strengthen and mend hair fibers. It increases hair's ability to hold moisture while adding shine and smoothness.

— 05

Coffee

It benefits your hair as it has many nutrients and vitamins that your hair needs. From preventing hair loss to supporting healthy and strong hair growth, it does wonders for your hair.

— 06

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