UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

UNAPOLOGETICALLY REAL

Any brand can make hair look beautiful in a professional photo studio but how does it look in real life? At Vicious Curl we strive to ‘keep it real.’ Leveraging the know-how and experience working with natural curls, our expert stylist-developed products help maintain curl integrity so you can keep living boldly with beautifully unpredictable hair. We understand that your hair tells a story; we can help with the details. Styling curly hair can be difficult and daunting, but with a little patience and assistance from our pros and products, we know you can master your signature style. Our texture-smart stylists, and real-life curly girls are bringing you product knowledge, how-tos, and inspiration to make your styling process a breeze.

Any brand can make hair look beautiful in a professional photo studio but how does it look in real life? At Vicious Curl we strive to ‘keep it real.’ Leveraging the know-how and experience working with natural curls, our expert stylist-developed products help maintain curl integrity so you can keep living boldly with beautifully unpredictable hair. We understand that your hair tells a story; we can help with the details. Styling curly hair can be difficult and daunting, but with a little patience and assistance from our pros and products, we know you can master your signature style. Our texture-smart stylists, and real-life curly girls are bringing you product knowledge, how-tos, and inspiration to make your styling process a breeze.

Build-Up Gone!

"I really liked how smooth the lather felt and it didn’t tangle my hair as much as other shampoos. After my hair dried, it felt softer and shinier and actually felt healthier than before but not over-dried or easy-to-break. I was happily surprised with how well it removed the build-up I had from dry shampoo!"
-Leslie

Really Works!

"I have naturally curly hair, and it is a frizz magnet. In the heat and humidity, it doesn't take long for it to fuzz out. I have been looking for a product to tame the frizz for years, and while several products have helped, none have truly solved my problem - until I found this spray!"
-Charlotte

Great Product!

"Great product! This product enhances the curl without weighing the hair down and it also has a great fragrance. Two people in our household use it and both are very satisfied. It's a new favorite! Very impressed and happy with the results of this product for curly hair and a pleasant surprise is that I found it works well when blow drying my hair straight. Very happy with my purchase."
-Paul & Lisa

10/10 Would Recommend!

"Made a huge difference in my curls, super bouncy and my scalp finally felt clean without being super dry and breakable. The best my curls have looked especially since I recently bleached my hair. Would recommend."
-Tatum

Build-Up Gone!

"I really liked how smooth the lather felt and it didn’t tangle my hair as much as other shampoos. After my hair dried, it felt softer and shinier and actually felt healthier than before but not over-dried or easy-to-break. I was happily surprised with how well it removed the build-up I had from dry shampoo!"
-Leslie

Really Works!

"I have naturally curly hair, and it is a frizz magnet. In the heat and humidity, it doesn't take long for it to fuzz out. I have been looking for a product to tame the frizz for years, and while several products have helped, none have truly solved my problem - until I found this spray!"
-Charlotte

Great Product!

"Great product! This product enhances the curl without weighing the hair down and it also has a great fragrance. Two people in our household use it and both are very satisfied. It's a new favorite! Very impressed and happy with the results of this product for curly hair and a pleasant surprise is that I found it works well when blow drying my hair straight. Very happy with my purchase."
-Paul & Lisa

10/10 Would Recommend!

"Made a huge difference in my curls, super bouncy and my scalp finally felt clean without being super dry and breakable. The best my curls have looked especially since I recently bleached my hair. Would recommend."
-Tatum

Build-Up Gone!

"I really liked how smooth the lather felt and it didn’t tangle my hair as much as other shampoos. After my hair dried, it felt softer and shinier and actually felt healthier than before but not over-dried or easy-to-break. I was happily surprised with how well it removed the build-up I had from dry shampoo!"
-Leslie

Really Works!

"I have naturally curly hair, and it is a frizz magnet. In the heat and humidity, it doesn't take long for it to fuzz out. I have been looking for a product to tame the frizz for years, and while several products have helped, none have truly solved my problem - until I found this spray!"
-Charlotte

Great Product!

"Great product! This product enhances the curl without weighing the hair down and it also has a great fragrance. Two people in our household use it and both are very satisfied. It's a new favorite! Very impressed and happy with the results of this product for curly hair and a pleasant surprise is that I found it works well when blow drying my hair straight. Very happy with my purchase."
-Paul & Lisa

10/10 Would Recommend!

"Made a huge difference in my curls, super bouncy and my scalp finally felt clean without being super dry and breakable. The best my curls have looked especially since I recently bleached my hair. Would recommend."
-Tatum